Projects We Undertake:

• Omnibus Surveys
• Tracking Surveys
• Client email / Generic Surveys
• Advertising Effectiveness
• Brand Positioning and Development
• Customer Satisfaction
• Employee Satisfaction
• Focus Group Recruitment

Projects We Undertake

Our Omnibus surveys enable you to obtain research data that is comparable to other custom research and is cost-efficient, flexible, projectable and fast. Our Omnibus surveys provide quick, accurate and affordable answers and insights upon which to base effective business decisions. Rather than having to wait for a fixed timetable along with everyone else, our Omnibus goes the time suited to you, with only you in it. It offers a fast turnaround and cost-competitive solution – useful for those smaller projects where you need robust results at a low price.

Our specialty in multi-country tracking studies, with an access to different reliable sample sources, proves us BEST in market research industry. Tracking Studies are increasingly moving online due to their well-documented speed and cost benefits. Our dedicated project managers are highly experienced and experts in their field and can ensure the success of your study whether you are looking to move from offline to online or from another supplier to us. We also pride ourselves in having locally based project managers ensuring clear communication when you require it. Whether you require independent sample over multiple waves, or the same respondents to report back time after time, we can offer a range of tracking options tailored to your needs.

We offer custom online surveys and can work with your supplied email list as a respondent list or happy to provide you a generic link that you can stick to a website to target any specific criteria population. All our customer provided email list surveys or generic link surveys is branded according to your research project, i.e. we can work with your template (logo/font color etc.). CrossTabs has proven reputation with such surveys in various types of research projects like customer satisfaction, customer loyalty, customer feedback, product or service evaluation etc.

Advertising research design is determined by specific advertising goals and the stage of ad development, or campaign. We offer services in a range of advertising research techniques including ad recall surveys, message and theme salience and impact measures, buying motivation and association with the ad message or positioning theme. Our advertising testing and tracking studies cover both consumer and B2B business markets.

With custom and tracking studies, we offer brand testing research to precisely measure.

• - Brand Awareness
• - Brand Image Associations
• - Perceived Difference between competing brands
• - Brand loyalty and switching likelihood
• - Brand Confidence / Brand loyalty research
• - The extendibility of the brand in current and proposed product categories.

Our approach is to go beyond simply asking respondents how satisfied they are with a particular product or service. We ensure that we put their responses into context, by ascertaining the relevance or importance of that particular product or service to each individual. Survey results can be clearly and easily shown graphically to immediately identify aspects that require urgent attention. Usually our customer research surveys reflect on the following areas and certainly suits businesses of various sizes.

• - Who your customers are
• - How they could be segmented
• - What your customers currently buy and who else they buy it from
• - Their drivers of satisfaction / dissatisfaction
• - What new products or services your customers want
• - The price you should charge for various items
• - Your customers' purchase decision process
• - Your customers' purchase triggers
• - How your customer base differs from your competitors
• - Relative levels of satisfaction and customer churn

We offer specific researches where employee satisfaction and regular employee assessment can be made. The experience we have in this scope will certainly help you to ask the questions that matters and interpret accordingly.

Employee-satisfaction evaluation and measurement are crucial parts of corporate satisfaction and loyalty programs. Employees are the contact points between the corporate brand and customers. Employee satisfaction can help improve long-term profitability in four ways:

• - Happy employees tend to do higher-quality work.
• - Happy employees tend to be more productive
• - Happy employees are more likely to stay with your company
• - Happy employees tend to create happy customers

CrossTabs recruits respondents for your focus groups all the year round from various sources. Respondents are usually acquired through 'passive' means such as re-contact questions added to the end of the online questionnaire.